Graphic design as an art form has long been an integral part of visual communication, even though the term was first used in the 1920s. Ancient manuscripts and even prehistoric cave paintings contain early instances of graphic design.
The graphic design industry now encompasses a wide range of specializations and disciplines. It’s an exciting field that’s constantly evolving. However, because of its adaptable nature, it can be challenging to define graphic design precisely and to identify the kinds of tasks that graphic designers undertake.
The purpose of graphic design is to improve or communicate a message. Good graphic art streamlines communication. Imagine a data-analytics spreadsheet. Different colors can be used by a graphic designer to draw attention to metrics that are increasing and decreasing, which helps the audience quickly identify what is working well and what needs to be adjusted.
A well-designed graphic can inspire the viewer to act or even evoke an emotional response in them. For instance, a website’s “sign up” page usually tempts users to begin a free trial or subscribe to an email list. The goal of food packaging design, meanwhile, is to enhance the visual appeal of the food within.
Graphic designers use their artistic abilities and technical know-how to carry out a range of tasks and responsibilities, depending on the particular role or project they are working on. They are visual communicators of ideas, information, and messages.
A graphic designer’s duties can include designing a brand or visual identity, as well as marketing campaigns, advertising, websites, infographics, illustrations, typefaces, textiles, packaging, editorial or publication designs, motion graphics, and user interfaces. Graphic designers must work as a team to collaborate on each of these aspects and communicate visually.
Graphic design is built on visual communication, which is also the first step in every project you undertake. The first step for graphic designers is to comprehend the project, its context, target audience, objectives, and any additional information supplied by the client or brief in collaboration with their department, team, or client. Until the design, layout, and composition are started, a collaborative brainstorming session for ideas and visual concepts takes place.
The services provided by ReftOnbia Pvt Ltd extend far beyond graphic design. These include ecommerce, marketplaces, account management, product listings on your online store, branding, digital marketing, and content creation. Their comprehensive approach ensures that businesses have a cohesive and effective strategy across all platforms. ReftOnbia has the know-how to provide engaging social media graphics, a new logo, or a full brand makeover for businesses.